About us

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Zagaia Lures, constant improvement and technological advancement.

Always ahead in novelties.

The Hi-Lures do Brasil Artigos para Pesca began its operations in 2006, producing artificial lures with the best quality required by sports fishermen who had to use import products to maintain efficiency in their fisheries.By bringing a high quality alternative to Brazilian fishermen, Hi-Lures became an immediate reference.

The site chosen for the plant was the city of Caieiras, São Paulo, because of the facility of transportation and logistics. With 800m2 of built area, Zagaia has its own laboratory, latest machines and softwares, and all this guarantees the high quality of lures from development to production.

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In 2007, Hi-Lures acquired CS Indústria e Comércio de Iscas Artificiais, which manufactured the Bait Pullers lures, bringing more experience to the sales, commercial and marketing departments, and leading Hi-Lures closer to his goal: to be the main lure’s manufacturer from Brazil.

Soon after, the Hi-Lures excelled at the sport fishing market, and more changes were natural, like the new logo and the choose of the name Zagaia Lures, which has become synonymous with quality and friendliness among its customers, fishermen, partners and admirers in Brazil and abroad.

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